What we see in distribution
The problem in Indian distribution isn’t the logistics, it’s the information. By the time you know what sold, it’s too late to act on it.
Secondary sales data arrives late
Distributor sell through reaches you weeks after it happened. Replenishment, scheme settlement and market action all run on stale numbers.
Order capture is fragmented
Distributors order by phone, WhatsApp and email. Each channel means manual re entry, errors, and no single view of demand.
Scheme compliance is unverifiable
Trade schemes drive behaviour, but verifying compliance against actuals is a quarterly spreadsheet exercise that nobody trusts.
Route to market is opaque
Who visited which retailer, what was ordered, what was delivered, what was returned, the answers exist in different systems or in no system at all.
What we build for distributors
Distributor management system
Order capture, inventory, dispatch tracking and scheme management on Zoho, replacing the spreadsheets and WhatsApp groups.
Learn moreSecondary sales capture
Distributor and retailer sell through captured digitally, visible within 24 hours instead of three weeks.
Voice AI for order taking
Distributors and retailers place orders by phone, captured and confirmed automatically. No app download, no training, no behaviour change required.
Learn moreScheme automation
Trade schemes configured as rules, compliance verified against actuals automatically, settlement calculated without the quarterly argument.
Route planning and tracking
Field team visits planned, tracked and verified, with retailer level order and payment data captured at the point of visit.
Distribution analytics
Channel performance, territory coverage, scheme ROI and inventory turns, visible in real time, not reconstructed from spreadsheets.
Learn moreFrom our client work
Secondary sales visible in 24 hours instead of three weeks
Distribution company with multi tier channel. Voice AI captures retailer orders, secondary sales data flows into the system within a day, and scheme compliance is verified automatically.