The situation
Secondary sales data arrived weeks late — by the time head office knew what had sold through, the market had moved. Scheme claims were disputed because neither side had real-time data. The field force was measured on attendance rather than outcomes, and collections ageing was discovered too late to act on.
What we built
Distributor portal — with ledger, claims and scheme visibility — the reason distributors log in every day
Field force app — with offline order capture, so orders are placed from the retailer counter, not typed up later at the hotel
Scheme engine — validating claims against actual sales data in real time — no more disputed claims
Voice agents — on order confirmation and payment reminders, keeping collections current
Method
Industry
Distribution & Logistics
What was measured
Secondary sales data lag, portal adoption, claim disputes, order entry effort, collections ageing